SHOPPING ILI…?
Kada razmišljamo o baštinskim institucijama i svemu onome što u njima možemo vidjeti i doživjeti, uglavnom zamišljamo fizičke prostore u kojima se baština čuva i izlaže. Zatim se pojave ljudi i projekti koji uporno dosađuju odgovornima ukazujući na neprilagođenost takvih prostora velikom broju svojih građana. No, ponekad se, u želji da životni rad nekog umjetnika dopre do što više ljudi, na potpuno neočekivanim mjestima pojave umjetničke instalacije i izložbe, napuštajući svoje fizičke prostore i donoseći jedan sasvim novi doživljaj umjetnosti.
Prošle me godine u Portugalu potpuno iznenadio i nespremnu uhvatio jedan takav nesvakidašnji projekt. U jednom shopping centru, dok sam besciljno lutala ubijajući vrijeme, naletjela sam na izložbu, ni manje ni više nego Edgara Degasa! Prvo baš i nisam vjerovala svojim očima pa sam pomalo zbunjeno kružila oko postava, očekujući prvog prodavača ili anketara, no kad sam konačno shvatila što gledam, prvo sam se nasmijala te zatim uživala u izložbi u, od svih mjesta na svijetu, shopping centru u gradu Portu.
Iz razgovora s gospođom koja je čuvala izložbu saznala sam da je projekt osmišljen kako bi se građane Portugala potaknulo na posjet muzejima i galerijama, a najviše me iznenadilo koliko ova ideja zapravo odgovara i osobama s invaliditetom! U shopping centrima prepreka uglavnom nema, pod je popločen i po njemu gotovo pa klizite, WC je pristupačan, a još imate i mjesta na kojima možete odmoriti ako zatreba. Da ne kažem usput obaviti kupovinu i otići na kavu…
Ne znam je li Portugal ovakvim projektom uspio potaknuti svoje građane na veći interes za kulturne institucije, no sa sigurnošću mogu reći da je izložbu posjetila i jedna Hrvatica koja bi, da je imala više vremena posjetila i muzej, a sada o tome piše na svom blogu te se nadam da će čitateljima bloga ova objava možda potaknuti kreativne procese i donijeti neke nove ideje kako približiti svoje zbirke svima zainteresiranima!
SHOPPING OR…?
When we think about heritage institutions and everything we can see and experience in them, we usually picture the physical spaces in which the exhibits are stored and displayed. Then a number of people and projects emerge that persistently annoy those in charge, pointing to the lack of adaptation of such spaces to a large number of citizens. But sometimes, in an effort to bring art to as many people as possible an art installations and exhibitions appear in unexpected places, leaving their usual habitat and bringing a whole new experience of art.
Last year in Portugal I was completely surprised by such an unusual project. In one shopping mall, while wandering aimlessly, killing time, I stumbled upon an exhibition of the works of none other than Edgar Degas! At first I didn’t really believe my eyes, but when I finally realized what I was looking at, I laughed and then enjoyed the exhibition in, of all the places in the World, a shopping mall in Porto.
I learned, from the conversation with the lady who kept the exibition that the project was ment to encourage Portuguese citizens to visit museums and galleries, it surprised me how much this idea actually worked for people with disabilities! There are generally no obstacles in shopping centers, the floor is tiled and you’re practicaly sliding on it, the toilet is accessible, and there are places where you can rest if needed. Not to mention do your shopping and have coffee when you’re done…
I don’t know if Portugal has managed to encourage its citizens to be more interested in cultural institutions with this project, but what I can say with certainty is that a Croatian woman has visited the exhibition (and would’ve visited the museum if she had more time) and now writes about it on her blog, and I hope that this post may encourage it’s readers to come up with new ideas on how to bring their collections closer to everyone interested!
Kulturom na kotačima 